The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

In PowerMatching City, the leading Dutch smart grid project, 40 households participated in a field laboratory designed for sustainable living. The participating households were equipped with various decentralized energy sources (PV and micro combined heat-power units), hybrid heat pumps, smart appliances, …

The booming market of mobile applications has also given birth to an entirely different market, namely that of mobile app discovery. Companies try to respond to those customers who have a hard time finding useful ones between the millions of apps in the app stores. Playground, a marketing agency located …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

Rooftop Energy (RTE) is a company that operates in the field of solar photovoltaic (PV), commonly known as solar panels. Until now RTE had completed dozens of projects in the Dutch market. The reason for this research is that the SDE segment is relatively still unknown terrain to RTE and therefore needs …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

Psychische problemen komen over het algemeen voor het eerst tot uiting tussen het achttiende en het vijfentwintigste levensjaar--de leeftijd waarop jongeren hoger (beroeps)onderwijs volgen. Het hoger (beroeps)onderwijs is in onze samenleving een belangrijk kanaal om je voor te bereiden op een carrière …

Panasonic’s nearly one hunderd-year history can be divided into several phases. The constant factor in Panasonic’s history was—and is—change. And this may also contain the simple answer to the question about Panasonic’s secret of success: the ability to transform as required by an ever-changing environment, …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …