The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

In the grocery retail sector a systematic approach of brand portfolio strategy for own label brands has gained relevance in recent times. In this context, brand portfolio strategies can be considered common practice for retailers for brand architectures which should visualise a coordinated approach between …

Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …

AIMS: To assess the influence of peer alcohol use during adolescence on young adults' alcohol use and abuse, and to assess to what extent parents' perception of their adolescent child's friends and adolescent's self-control modify this influence. METHODS: We analyzed data from the first, third, and fourth …

Tijdens het Cannes Lions International Festival of Creativity wil BrandBase zichzelf (internationaal) op de kaart zetten met een jaarlijks evenement ‘The BrandRally’. Een rally door het prachtige landschap van het Franse stadje Cannes en omgeving. Een evenement waarmee BrandBase zijn visitekaartje afgeeft …

This chapter addresses environmental education as an important subject of anthropological inquiry and demonstrates how ethnographic research can contribute to our understanding of environmental learning both in formal and informal settings. Anthropology of environmental education is rich in ethnographies …

Anthropology is traditionally broken into several subfields, physical/biological anthropology, social/cultural anthropology, linguistic anthropology, archaeology, and sometimes also applied anthropology. Anthropology of the environment, or environmental anthropology, is a specialization within the field …

Het Nationale Park van Drenthe. Presentatie t.b.v. workshop Bedrijf & Regiopromotie in de praktijk voor Het Nationale Park van Drenthe, verzorgd door het project Versterking Ondernemerschap Toeristische en Recreatieve sector.

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …