Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

The problem statement is that the attractiveness of the city of Friesoythe seems to disintegrate especially for the adolescents and young adults. The project of this thesis was to find out how the attractiveness of the city of Friesoythe can be improved for the adolescents and young adults living in …

The purpose of this research was to find out how the market share of TopKortingsCodes can be enlarged with the utilization of social media. Right now the website possesses a market share of 4%, but it is aimed to reach 6% by the end of 2013 to ensure a slow but steady growth.

This report contains an internal and external analysis of Brand New Day. The goal of the report is to see which improvements Brand New Day has to conduct to reach their marketing objective of 2013. By analysing the internal and external factors recommendations will be made to reach the marketing objective …

A research exploring the trends of health and wellness on the Dutch sweet bakery market and how they are applicable to the products manufactured by the company.