How a company can reduce customer defection by changing its strategy and increasing customer intimacy. This means having a better company/customer relationship and building customer loyalty.

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

This report is discussing the recommended strategy to create awareness and generate sales for CowView, a new product by GEA Farm Technologies.

The problem statement is that the attractiveness of the city of Friesoythe seems to disintegrate especially for the adolescents and young adults. The project of this thesis was to find out how the attractiveness of the city of Friesoythe can be improved for the adolescents and young adults living in …

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive …

Although many publications have documented the use of complementary and alternative medicine (CAM) in children and adolescents, the recent review showed that there are only few well-controlled studies that support the efficacy of CAM in the treatment and clinical improvement of children with asthma. …

While the notion of ‘human nature’ has been devaluated from the status of ‘grand theory’ to a marginal anthropological debate, I argue that it deserves to be resurrected in order to comprehend some of the explanatory gaps inherent in other theories. Industrialization signifies a turning point in human …

Human and plant relationships are described within the rich tradition of multispecies ethnography, ethnobotany, and political ecology. In theorizing this relationship, the issues of functionalism, and interconnectivity are raised. This article aims to re-examine the position of plants in the context …

This article reflects on formal education for sustainable development (ESD), demonstrating how critical course on culturally diverse ways of relating to nature can contribute both to an appreciation of alternative ways of relating to nature and to a more nuanced understanding of one's own cultural and …

This thesis will result in recommendations on how Propell could change their marketing strategy to acquire 1,000 new subscribers to the Propell-app. The recommendations are based on desk research, qualitative research and quantitative research. The quantitative research consisted of a questionnaire that …