This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

Health care continues to be one of the critical sectors in Mozambique, where despite combined efforts of the International Development cooperation, and the central government the situation for large parts of the population still continues to be very vulnerable. In many parts of the country access to …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

Consumers expect product availability as well as product quality and safety in retail outlets. When designing or re-designing fruit and vegetables supply chain networks one has to take these demands into consideration next to traditional efficiency and responsiveness requirements. In food science literature, …

Developing, Implementing and Evaluating a Web Interface in the field of e-government

This chapter proposes an integrated perspective on institutional work as ingenious actions of entrepreneurs for the purpose of opportunity development. Ingenuity refers to actions undertaken by entrepreneurs who work within ‘the institutional setting and uses this embeddedness by co-opting, coordinating, …

Scanning tunneling microscopy is an important and enabling tool for condensed matter physics and surface science. The low temperature STM in Leiden (Prof. J. Van Ruitenbeek and Prof J. Aarts) is used for research in the field of atomic/molecular electronics and superconductivity. The current low temperature …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …