Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …

If I would randomly pick a young guy walking on the street and give him €50 euros and tell him to donate it to the charity organization of his choice, where will that money end up? Probably in the hands of the organization he has the "strongest and most meaningful relationship with - the one he trusts …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

This article examines environmental ethics theories focused on the division between “anthropocentric” and “ecocentric” approaches in regard to three valuebases for environmental concern: self-interest, humanistic altruism, and biospheric altruism. The author argues that while applied anthropologists …

Biodiversity preservation is often viewed in utilitarian terms that render non-human species as ecosystem services or natural resources. The economic capture approach may be inadequate in addressing biodiversity loss because extinction of some species could conceivably come to pass without jeopardizing …

Sustainability is without doubt one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating concepts of sustainability in their marketing, corporate communications, annual reports and in their actions. Information …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

This research explores the attitudes of children from different socio-economic backgrounds towards cars. This paper explores their projected choices and motivations in the context of (1) post-materialist values; (2) economic constraints; and (3) social status theories; and draws upon survey research …

The present study examined efficacy of traditional Chinese medicine (TCM) treatment in Dutch children with asthma in areas with differing air pollution. The study results indicate that TCM treatment of children living in more polluted urban area is less successful then that of children living in cleaner …