WP 5 Human capital: agenda
Peterzon, Marike; van Lieshout, Harm; Drijfhout-Roeters, Trienke
Ontwikkeling ondernemerschap in de digitale economie
Bakker, Diederich
Science and environment communication
Kviatek, Beata
Conversational Commerce
Marja Exalto-Sijbrands (Lid Lectoraat); Maarten de Jong; Tim de Koning; Axel Groothuis; Pascal Ravesteijn (Lector)
Enhancing the Strategic Alignment Model
Beffers Ronald; Benny de Waal (Lid Lectoraat)
Conceptualising influencer marketing
Bakker, Diederich (International Business)
SMEs and cluster development in global markets
Manickam, Anu (International Business)