Seminar met ondernemers in de bouw en infrastructuur over verandermanagement in relatie tot digitalisering. Met name aandacht gegeven aan de vaak onderschatte complexiteit van deze veranderopgave en hoe deze kan worden gediagnosticeerd en vertaald in een veranderstrategie.

What do human rights look like when we present them as action-based, bottom-up concepts, and not exclusively as legal items? After all, when we narrow down human rights to a legal concept only, we do not do justice to its meaning. In many professions and branches the idea of human rights is used in …

In this enlightening episode, Daniel provides an in-depth look into the multifaceted world of cybersecurity, especially for small and medium enterprises. He challenges the common misconception of entirely outsourcing cybersecurity responsibilities and emphasizes the importance of a holistic approach. …

This paper starts with the explanation of the research rationale of the professorship. Subsequently, an exploration of the research agenda is provided, focusing on the two core research themes of the professorship: transformational content strategy and transformational content design. Within this section, …

Human Resource Development (HRD) finds itself at a critical juncture given the rapidly changing landscape of work and a shift of focus in HRD research and practices. This provides momentum for the HRD discipline to explore new models of workplace learning that exceed the boundaries of one’s own organization. …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

The goal of a local energy community (LEC) is to create a more sustainable, resilient, and efficient energy system by reducing dependence on centralized power sources and enabling greater participation and control by local communities and individuals. LEC requires transformations in local energy systems, …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

The Procurement and Supply of hospital isolation gowns (IGs) pose significant challenges, including the potential for sudden increases in demand, the necessity of maintaining high-quality gowns, and the complexity of the supply process. One potential solution to these challenges is the investment in …

Veel mkb-bedrijven zijn relatief goed door de coronacrisis gekomen, maar zijn ze ook klaar voor de volgende crisis? Arjen van Klink onderzocht als lector Next Strategy met studenten van Hogeschool Rotterdam de toekomstbestendigheid van mkb-bedrijven in de regio Rotterdam en beschouwt in hoeverre ondernemingen …