The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

"Military organizations tend to think about their overarching strategy in two ways: how their organization will remain relevant and which future operations they must be able to conduct. In the information era, military organizations struggle with the “design capabilities that will offer . . . credible …

This Young professional semester portfolio consists a product and substantiation on: Digital marketing strategyThe form of the product is: Advice The client is a hospitality company in Apeldoorn: Proef-locaal Het Achterom (cafe, brewery)The management question is: ‘How can a digital marketing strategy …

Background/purpose: For prevention of sarcopenia and functional decline in community-dwelling older adults, a higher daily protein intake is needed. A new e-health strategy for dietary counselling was used with the aim to increase total daily protein intake to optimal levels (minimal 1.2 g/kg/day, optimal …

Digital transformation has captured much enthusiasm from both academia and industry. It is essential for any organization to incorporate digitalization into its strategy. The state-of-the-art technologies have enhanced the data storage and processing capabilities. Together with the exponentially increased …

Many health education programs use progress tests to evaluate students’ progress in learning and to identify possible gaps in the curricula. The tests are typically longitudinal and feedback-oriented. Although many benefits of the progress test have been described in the literature, we argue that the acclaimed …

Digital nature can provide a substitute for real nature for those who have limited access to green space, or are confined to their homes, for example during the worldwide COVID-19 lockdown. In a large-scale online survey, respondents (N = 1203) watched videos of digital nature, varying in terms of type …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …