The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

Community care is becoming increasingly important. In the Netherlands, the percentage of people over the age of 65 is expected to increase to 22% by 2025, leading to more elderly patients, often with long-term and complex health problems (multimorbidity). Because many of these patients continue to live …

Dairy cooperatives have been around in the Netherlands for more than 130 years (Bijman, 2018). A growing European economy and growing demand for dairy products offered opportunities for further growth (Bijman, 2018). As the technological development in dairy processing evolved, cooperatives continued …

Purpose In order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect …

Climate change is becoming an increasingly important topic and issue worldwide. To change what is currently happening, adjustments within society need to be made. Plant-based diet have a smaller ecological footprint compared to other diets, such as a meat-based diet. In addition, research shows that …

Sustainability has grown to be an important topic in wine-making in the past years and is now more relevant than ever, as the wine industry is experiencing a shift to a more environmental-friendly production of wine. The goal of this research was to identify the consumers’ preferences for the different …

Abstract – The path of the cobot: the preparation of education The technological educators at Saxion University of Applied Sciences and Regional Community College Twente and the Dutch manufacturing industry are facing a multitude of challenges. They are experiencing a shortage of (potential) employees, …

Strengthening sustainability in global supply chains requires producers, buyers, and nonprofit organizations to collaborate in transformative cross-sector partnerships (CSPs). However, the role played by nature in such partnerships has been left largely unattended in literature on CSPs. This article …

This thesis covers the topic of expanding Dutch Agri-tech businesses in France. From the software sector, a request was made for more knowledge on the French arable market. In this matter it was important to find out the knowledge of the farmer concerning arable registration software. It is known that …