Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Onderzocht is of de huidige strategie van het marketing- en communicatieplan tot uiting komt in het festival van 2010

The space applications industry is a huge developing market that is now playing an important role at the political, social and economic scenes of every country. More and more attention is drawn to the space technologies and its application possibilities. This is the reason why a lot of exhibitions and …

This research was carried out to investigate the main requirements of exhibitors and sponsors concerning a regional equestrian fair. One new open air exhibition named "Pferd & Freizeit" will be launched for the first time in July 2010 in Dülmen. Because exhibitors and sponsors are needed to ensure the …

This bachelor thesis investigates how the organization Zwolle International can innovate on the program to maintain the subsidy of the municipality Zwolle, which is one of the largest sponsors for this equine event. In a letter the municipality states the program is not innovative enough. In three ways, …

This paper examines how enterprises may decide to bring about effective network collaboration even though present mediation forms have proven inadequate. One of the main problems of these enterprises is that they lack a clear picture of the potential future ‘‘modular business’’. The Dutch hospitality …

Wij hebben onderzoek gedaan voor Soulmax BV. Zij organiseren het I Love LOS festival en vroegen ons om een concept te schrijven wat enerzijds aansluit bij de commerciele doeleinden en aan de andere kant ook maatschappelijk te verantwoorden is. Hierbij hebben wij een reis gemaakt vanaf het onstaan van …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

The implementation of democracy in 1994 has led the country to become one of the fastest growing tourist markets of the African continent. The increasing number of foreign tourists to South Africa has resulted in more demand for paid accommodation. This report provides detailed information on South Africa's …

This report is concerned with the current position of CISAC (International Confederation of Societies of Authors and Creators). Surrounded by a large network of collecting societies and essentially a lobbying organization, CISAC increasingly feels pressures (at least in Europe) to respond to copyright …