The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

Van oorsprong worden televisieprogramma’s op een lineaire manier aangeboden aan kijkers: een omroep bepaalt in welke volgorde programma’s worden getoond. Dit verandert echter langzaam. Ondemand mogelijkheden via internet en settopboxen zorgen ervoor dat kijkers zelf kunnen bepalen wanneer ze welk programma …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Deze scriptie beschrijft het begrip influencer marketing en de mogelijkheden die realtime datavisualisatie hierbij biedt. Het komt samen in een tool die deze mogelijkheden poogt te benutten. Het uiteindelijke product ziet er uit als een abstracte mot, vandaar "influencermoth".

In most European countries entrepreneurship is one of the top priorities on the national agenda, to stimulate individual and organizational innovativeness and (regional) economic growth. As a consequence, embedding entrepreneurship in education to achieve this goal has gained importance and momentum …