This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Paper presented at the 8th EARLI SIG 14 conference on Learning and Professional Development, Regensburg, Germany.

The aim of this exploratory study is to develop a definition of conceptual understanding for teaching in international business. In international business, professionals face complex problems like what to produce, where to manufacture, which markets to target, and when to expand abroad. A clear definition …

This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. These locations emerged in the late …

Purpose - This paper aims to establish the profile of an excellent facility manager in The Netherlands.Design/methodology/approach − As part of a large-scale study on profiles of excellent professionals, a study was carried out to find the key characteristics of an excellent facility manager. Three panel …

Purpose – The purpose of this paper is to explore the characteristics of talent in relation to international business to facilitate selection and development of talent in human resources (HR) and human resource development (HRD). Design/methodology/approach – A mixed method design was used: focus groups …

Professionals uit de praktijk over de excellente professional: input voor honoursonderwijs. Dit college informeert over een manier om op basis van visies op excelleren uit het werkveld een profiel voor de excellente professional te ontwikkelen en te implementeren in het onderwijs. In dit hoorcollege …

Intercultural competence development. IBT Workshop (1).

Intercultural competence development. IBT Workshop (2).

Entrepreneurship and entrepreneurship education is generally viewed upon as being important for economic growth in the 21st century. Teaching entrepreneurship however seems to need another approach to fulfill the changing needs. In this perspective active learning and constructivism is generally seen …