This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

It is argued that in our world there are many "pessimists", who do not believe that climate, environmental and natural disasters can still be averted, and therefore want to live today as if there was no tomorrow. And if you have nothing more to expect, why should you also let the pleasures of today be …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Artists and other cultural workers have tried to create stable, long-term collective income systems for themselves forever. In 2004, an American tech entrepreneur launched one of the most ambitious redistribution schemes up to date, the Artist Pension Trust (APT). The idea was to give artists not just …

Doelstellingen De mate van betrokkenheid van jonge gebruikers bij wervingsadvertenties voor geldezels op Instagram onderzoeken. Methoden Drie advertenties die de belangrijkste mechanismen voor betrokkenheid bij cybercriminaliteit weerspiegelen en gericht waren op Nederlandse gebruikersclusters werden …

This study sought to analyse societal challenges and aimed to understand the impact of cultural synergy within a multicultural workforce on the performance of German luxury hotels. To capitalize on the increasing degree of cultural diversity within society and the workforce, the following question was …

How the customer experience in luxury retail is changing and what the future of it looks like based on customers needs and wants.

We humans have characteristics of both prey and predators. As mammals, great apes are also roughly in the middle of the food chain, although technology (fire, leverage and language) has enabled us to manoeuvre ourselves upwards on our own. Digital (mass) communication technology helps us to strengthen …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …