Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Voor de geloofwaardigheid van duurzame initiatieven in de organisatie is goede pr essentieel. Al is dat nog niet zo gemakkelijk, constateren wetenschappers Wim Elving, Betteke van Ruler en Piet Hein Coebergh.

De opdrachtgever van dit onderzoek is X en het probleem speelt zich af op de afdeling Media Relaties. Deze afdeling is verantwoordelijk voor de communicatie naar en de relaties met de media. Het probleem van X speelt zich in het medialandschap dat verandert door de digitalisering. Het ontbreekt de opdrachtgever …

Research paper presented at the 24th International Public Relations Research Symposium BledCom 2017 "CSR in Hypermodern Times", June 29 - July 1, 2017, Bled, Slovenia.

Much has been written on differences and similarities of B2B sales and procurement professionals. Sometimes these two types seem to come from two different planets, but then we hear talk of synergies and the need to cooperate more closely. Let’s first discuss the “Women Are from Venus; Men Are from Mars” …

Hoe kan de communicatieprofessional omgaan met de waardering van feiten en emoties? Volgens Yale-professor Dan Kahan zijn mensen van alle rangen en standen steeds meer geneigd hun eigen feiten te selecteren, juist nu ze zo voor het grijpen liggen. Het ordenen van feiten volstaat steeds minder om een …

The dissertation at hand intents to analyze how public diplomacy can be used by Romania to improve the image of the European Union in the Republic of Moldova. Romania represents the biggest ally of the Republic of Moldova due to the historical, cultural and linguistic bonds between them. The disappointment …

From the publisher: "Background: The introduction of whole new foods in a population may lead to sensitization and food allergy. This constitutes a potential public health problem and a challenge to risk assessors and managers as the existing understanding of the pathophysiological processes and the …

This paper examines the changing understanding of corporate social responsibility (CSR) by looking at three aspects: the growing public demands regarding corporate behaviour, the role of government in “promoting” or “requesting” the socially responsible corporate behaviour, and the attempts of business …