‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

Onderzoek naar de wijze waarop de marketingmix ingezet kan worden om het marktaandeel van Alpha te vergroten.

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

Provincies maken flinke stappen in hun retailbeleid. Ze voelen nu de urgentie dat menig centrum compacter en vitaler moet worden en oplossingen juist buiten de retailsector liggen. Dat concuderen Cees-Jan Pen, lector De Ondernemende Regio bij Fontys Hogescholen en Dennis Melenhorst, secretaris SER Overijssel …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

In dit document wordt het afstudeerverslag behandeld. Het afstudeerverslag geeft een procesmatige en gedeeltelijke inhoudelijke weergave van mijn afstudeerproject. Elke fase en de bijbehorende producten daarvan worden behandeld in dit document. In het afstudeerverslag en de producten waar naar wordt …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Deze scriptie bevat het onderzoek naar onderscheidend vermogen voor een supermarkt, waarbij meerwaardecreatie voor klanten wordt gerealiseerd. Het onderzoek is uitgevoerd voor Albert Heijn en gericht op de supermarktbranche. Om preferent te worden in de supermarktbranche is onderzoek gedaan naar: behoeftes …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …