International conflict resolution increasingly involves the use of non-military power and non-kinetic capabilities alongside military capabilities in the face of hybrid threats. In this book, counter-measures to those threats are addressed by academics with both practical and theoretical experience and …

This chapter discusses ISILs marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought by …

International conflict resolution increasingly involves the use of non-military power and non-kinetic capabilities alongside military capabilities in the face of hybrid threats. In this book, counter-measures to those threats are addressed by academics with both practical and theoretical experience and …

This chapter discusses ISIL ’ s marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought …

Purpose – Driven by the rapidly accelerating pace of technology-enabled developments within human resource management (HRM), human resource (HR) analytics is infiltrating the research and business agenda. As one of the first in its field, the purpose of this paper is to explore what the future of HR …

Organizational change intends to be a mean towards improvement, hence it is a learning process for everyone concerned with it. When a change is being introduced in a complex organization, it affects a significant amount of people. Therefore, it is natural to expect various reactions, depending on the …

The Future of Conservation survey, launched in March 2017, has proposed a framework to help with interpreting the array of ethical stances underpinning the motivations for biological conservation. In this article we highlight what is missing in this debate to date. Our overall aim is to explore what …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …