Considerable attention has been paid to the reciprocal relationship between technological innovation and internationalization. However, despite research efforts in identifying if and how these two strategic processes influence each other, the literature is inundated with inconsistencies, contradictions …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …

As part of the debate about globalization and regionalization, this paper adds a perspective that has so far remained underexposed, that of (formerly state‐owned) firms in (previously) regulated industries, in order to better understand the (changing) role of the home country/region in internationalization …

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry …

Power is needed to get things done in organisations. But who should have this power? Traditionally, power is exerted by managers at the top of the organisational hierarchy. This has led to a strong focus on individual performance, a call for strong leaders showing heroic management. In this technical-practical …

Dit artikel stelt dat beleidsverandering binnen de Europese Unie (EU) ook voortkomt uit besluitvorming op dagelijks niveau. Om veranderingen aan te kunnen wijzen en te verklaren dient de traditionele rationele keuzetheorie en de oriëntatie op instrumenteel-strategisch handelen te worden aangevuld met …

The Turkish Republic has a great history with major defeats and victories in its past. Since the fourteenth century Turkey was part of the Ottoman Empire. During the following centuries, the Empire expanded and covered areas which are nowadays known as Europe, Asia and North Africa. The twentieth century …

This paper presents the results of a case study on V&D – one out of four Dutch fashion companies investigated during a research project of HAN University of Applied Sciences on the role of supply chain management (SCM) in fashion companies. For this purpose, the most important internal elements of SCM …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …