Rubriek waarin 4 auteurs een aantal wetenschappelijke artikelen bespreken, van marketingprofessoren over publicaties die elke marketeer moet kennen. Karel Jan Alsem is een van de 4 auteurs. Hij bespreekt 3 artikelen over marketing en merken: 1. Back to the future: integrating marketing as tactics, strategy, …

Pitch size varies in official soccer matches and differently sized pitches are adopted for tactical purposes in small-sided training games. Since interactive team behaviour emerges under constraints, the authors evaluate the effect of pitch size (task) manipulations on interactive team behaviour in small-sided …

The Court Service Division's mission is to provide a modern and professional court service that supports accessible, fair, timely and effective justice services. A suitable mission to the fast-paced, diverse world the organizations of today must thrive in. This paper has taken the Kenora Court Services …

The book aspires to fill a gap in the existing innovation and strategic marketing literature by providing new insights, practical frameworks, diagnostics, strategies and tactics helpful for entrepreneurs managers, investors, students, the venture community and policy makers.

This dissertation explores the controversial concept of the green economy and the rapidly increasing environmental concerns associated to the heavy energy industry. The main objective of this paper is to investigate how China's 12th Five-Year Plan responds to the green economy paradigm. Hence, it examines …

While governments around the world struggle to maintain service levels amid fiscal crises, social innovators are improving social outcomes for citizens by changing the system from within. In Agents of Change, three cutting-edge thinkers and entrepreneurs present case studies of social innovation that …

It seems today that the streets in Mexico are littered with bodies of journalists. Since the ruling president, Felipe Calderón, declared war on drug cartels in December 2006, more than 30 journalists have been murdered or have gone missing. The escalating violence and attacks on Mexican media are emerging …

Player behavioural modelling has grown from a means to improve the playing strength of computer programs that play classic games (e.g., chess), to a means for impacting the player experience and satisfaction in video games, as well as in cross-domain applications such as interactive storytelling. In …

Every year so many new games are coming out on the market, while free time becomes a scarcity. It is hard for game developers to make games that catch the eye and attract the attention of players. ArenaNet wants to know how to make their games stand out and motivate their players to keep playing them. …

Over the past decades, international terrorism started to reach its ideological peak, challenging and disrupting whole societies and governmental organs. This modern form of terror contains violent implications, psychologically pressing the innocent masses. Initially inspired by occasional, domestically …