The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

Deictic gestures are gestures we make during communication to point at objects or persons. Indicative acts of directing-to guide the addressee to an object, while placing-for acts place an object for the addressee’s attention. Commonly used presentation software tools, such as PowerPoint and Keynote, …

Wat zijn de effecten van de huidige call-to-actions op Radio 1 en hoe kunnen deze effecten worden vergroot? Dit is de vraag die centraal staat in dit onderzoek. De zogenaamde effecten die plaatsvinden na een call-to-action, een oproep van de presentator om de luisteraar aan te zetten tot actie, zijn …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda …

The invention of the internet has created enormous opportunities for businesses: the ease of distributing information via the internet eventually led to online trade, a concept which is now known as Electronic Commerce. Whilst Electronic-, or E-Commerce has made it easier for companies to make their …

The Co-Design Pressure Cooker was set up to gather knowledge on co-design in product development activities of Small-to-Medium Enterprises(SMEs). This booklet gives an impression of ten projects conducted in the Province of Utrecht, the Netherlands. In these ten projects, a total of 22 companies were …

Many studies report changes taking place in the field of higher education, changes which present considerable challenges to educational practice. Educational science should contribute to developing design guidance, enabling practitioners to respond to these challenges. Design patterns, as a form of design …

Het ontwikkelen van een prototype (casual game) voor Real Games te Eindhoven.