The Dutch Republic underwent a process of state formation, accelerated economic growth and military reforms during the Eighty Years War. In particular between 1585 and 1621, Dutch merchant-entrepreneurs built up a burgeoning arms industry and sector of arms exports. These exports required a system of …

During the Dutch Design Week 2020 (DDW2020), researchers of the project ‘Creative & Health Innovation Ways of Working Analysis’ (CHIWaWA) organized together with UCreate an online session on "Co-design in the 1.5 meter society", as part of the program "Embassy of Health" (World Design Embassies). In …

The urgency for developing a circular economy is growing, and more and more companies and organisations are concerned with the importance of adapting their business to fit a changing economy. However, many analyses on the circular economy are still rather abstract and there is a lack of understanding …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

The topic of this thesis is the translation of 2D concept art to 3D final asset and what the process of such a workflow, especially in the case of unclear or inconsistent concept art in terms of design and style. The concept art provided for the Fortnite project isn’t always as clear as it preferably …

This paper is the documentation of a graduation internship at Digital Society School (DSS). DSS is a studio within Amsterdam University of Applied Sciences (HvA) which focuses to research the impact of technology on society. In this project, DSS teamed up with Ajax Fancare to solve their logistical problem …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Different unexpected combinations between industry, local government, private participants, educational institutes and artists resulted past year in challenging opportunities for transitions in urban and rural areas. The power of art with the perspective of the artist approaching challenges evokes a …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …