SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …

Concept The goal of the worksop/tutorial is to introduce participants to the fundamentals of Procedural Content Generation (PCG) based on generative grammars, have them experience an example of such a system first-hand, and discuss the potential of this approach for various areas of procedural content …

This paper addresses the procedural generation of levels for collaborative puzzle-platform games. To address this issue, we distinguish types of multiplayer interaction, focusing on two-player collaboration, and identify relevant game mechanics for a puzzle-platform game, addressing player movement, …

Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based …

A level designer typically creates the levels of a game to cater for a certain set of objectives, or mission. But in procedural content generation, it is common to treat the creation of missions and the generation of levels as two separate concerns. This often leads to generic levels that allow for various …

We propose an approach to enhancing knowledge sharing and connectedness in distributed teams. Termed ‘Narrating Your Work’ (NYW), the approach involves members of distributed team using a microblogging tool to post regular updates about their current work, accomplishments, and issues. The NYW approach …

In tijden van economische crises moet er gekort worden in budgetten. Ook marketingbudgetten gaan omlaag. Gevolg: adverteerders worden kritischer. Interactieve narrowcasting is een marketingcommunicatie-tool die steeds vaker toegepast wordt binnen bedrijven. Narrowcasting heeft een grotere impact dan …

Responsive design is een trend van de laatste jaren en geeft de webontwikkelaar de mogelijkheid om één website te maken die zich aanpast aan alle mogelijke schermresoluties. Los Banditos wil op deze trend inspringen en alle toekomstige websites met een responsive design afleveren. Hiervoor wil Los Banditos …

The way that innovation is currently done requires a new research methodology that enables co-creation and frequent, iterative evaluation in realworld settings. This paper describes the employment of the living lab methodology that corresponds to this need. Particularly, this paper presents the way that …