In dit adviesrapport wordt advies gegeven hoe Hotel Estheréa beter kan inspelen op de wensen en behoeftes van de Nederlandse gast op het gebied van marketingcommunicatie. Het adviesrapport bevat een marketingcommunicatieplan. Dit rapport is geschreven in de periode van september 2020 t/m januari 2021. …

In this paper, the client Blogs4Travel is central, who is currently dealing with a management problem. The management question is: What is the optimal email marketing campaign for Blogs4Travel to increase their customer relations? The portfolio will provide them with a solution to this problem shaped …

City Hospitality is a concept created to enhance the welcoming feeling in cities for tourists. Visitors whose expectations are exceeded, are known to act as ambassadors for their destination and are more likely to return and spend more during their trip. It is unclear whether City Hospitality can contribute …

This research is to gather insights into Talent mobility across brand portfolio’s, the support they are receiving from TM and the internal barriers that are possible hindering and limiting their mobility aspirations. Talent are unanimously supported in their endeavours of mobility, facing the consequences …

The hotel industry is actively employing service robots throughout its operations. They are expected to carry out various frontline services, including welcoming guests, check-in, hotel guidance and product delivery. presumably, each hotel guest has a different perception and attitude towards service …

This study showcases in depth research on how a boutique hotel in Rotterdam can attract the German tourist more effectively.

The hotel industry is particularly vulnerable to sex trafficking due to the limited oversight in multinational hotel chains, as well as the anonymity and limited traceability that hotels offer. In fact, hotels are the third most likely venue for sex trafficking to occur, with 90,000 recorded cases in …

Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with an a Amsterdam University of Applied Science (AUAS), Weesperzijde 190, 1097 DZ Amsterdam, Netherlands average growth rate of 7.6% respects 2017. Particularity, Queretaro International …

This study is written to explore which in-flight service components influence the passenger satisfaction according to passengers who have taken a long-distance flight of a full-service airline from Schiphol Airport in Amsterdam. Since very few studies have been conducted to understand the influence of …

The project is about Heritage hotels and how key characteristics of this new type of hotels interact with guest expectations and perceptions. As part of the study, this interaction will lead to customer satisfaction and loyalty.