De conceptuation methode maakt gebruik van technieken die het creatief denken van ondernemers stimuleert en benut. Deze technieken zijn afgeleid uit de “theorie van creatief problemen oplossen” (CPS) en de “theorie van inventief denken” (TRIZ). De conceptuation methode maakt gebruik van de creatieve …

Globalization, accelerating technological advancements and the increasing unpredictability and demanding nature of clients have a major impact on the context in which companies operate. Companies are compelled to create a stream of innovations, both technological and organizational, in order to adapt …

Introduction (author supplied) : In this paper we propose future mapping, an alternative approach to futures research. With future mapping we intend to overcome some of the main problems that we encountered when applying scenario thinking in the area of product design and innovation. Future mapping attempts …