Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

This research set out to explore the feasibility for Emzingo Group LLC’s NexGen leadership development fellowship to be implemented in the emerging market of Brazil. Therefore (1) Brazilian contextual aspects for leadership, (2) the leadership development space, (3) personality traits of leaders, and …

The overall topic of this book is internationalization. It is hard to deny that organizations are increasingly internationalizing in order to remain competitive, to access growth markets and resources and to reduce operating costs. Understanding international business has become imperative for academic …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

The purpose of this thesis is to create a structured Purchase to Pay process for Vendor Management. The start of the process is the signed contract; the end is the payment of the corresponding invoice. The end result of the research is an advice in the form of some recommendations that can be implemented …

NOOSA-Amsterdam (followed: NA) has been expanding rapidly since the 1st year of its existence in 2008. As being a western brand, the question gained: How can we prepare for the upcoming markets in Asia? What do we have to change in terms of our current marketing communication strategy? In this thesis, …

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

DECS is an international subsidiary of Douwe Egberts Master Blenders 1753 that provides complete coffee supply to its customers in the Out-of-Home market. It is headquartered in the Netherlands and has production facilities/sales offices in other countries of which one is located in Grimbergen, Belgium …

This research paper examines the root causes of the marketing challenges facing AgricDynamic Common Initiative Group with main focus of recommending a marketing plan that could better solve the challenges studied.