Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)
Customer & Company Equity in MB segment
Marie-Claire Hulsmans; Gb. Rustenberg (Begeleider)
Growth through internationalization : an online perspective on Born Globals
D.C. Nevels (Docent)
Exploring New Markets: A Value-Driven Marketing Model
George Otieno Okello; Karel Hoestenberghe, van (Begeleider)
Sensata Technologies, Marketing department
Marina Boyko
Marketing Communication in mainland China
Sabine Feron; Hans Briemen, van (Begeleider)
Optmizing Purchase to Pay process GIS department
Stefan Dijs (Student); Antoinette Zegers (Begeleider)
OMS International
Danine L.M. Timmer (Student); Ivonne Louw (Begeleider); A Vonk (Begeleider)
The effectiveness of supervisory boards: an exploratory study of challenges in Dutch boardrooms
Gregory Maassen; Pieter-Jan Bezemer; dr. Stefan Peij (Lector)
The best entry strategy for Victoria's Secret to enter the Dutch market
Romy E.C. van Nierop (Student); P.M. Koelemij (Begeleider)