Internationalizing curricula
J.H.C. (Jos) Walenkamp (Lector); Joyce den Heijer (Lid Lectoraat); Anneke Schuurmans-Brouwer (Docent); Andreas Funk (Lid Lectoraat)
Creating new cultures, new markets, new paradigms
Maximilian Bangen (Student); Ramon Marmolejos (Begeleider); Leewee Chew-Rietberg (Begeleider)
Internationalization and the Dutch fashion industry
Divito, Lori (Amsib (Cedis)); van Winden, Willem (Lectoraat Urban Economic Innovation)
Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava
Suzanne Jellema (Student); Maria Poulaki (Begeleider)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)
Customer & Company Equity in MB segment
Marie-Claire Hulsmans; Gb. Rustenberg (Begeleider)
Exploring New Markets: A Value-Driven Marketing Model
George Otieno Okello; Karel Hoestenberghe, van (Begeleider)
Sensata Technologies, Marketing department
Marina Boyko
Growth through internationalization : an online perspective on Born Globals
D.C. Nevels (Docent)
Marketing Communication in mainland China
Sabine Feron; Hans Briemen, van (Begeleider)