Het onderwerp van dit afstudeerwerkstuk is ‘de invloed van Facebook op het aankoopbeslissingsproces van de Nederlandse hondenvoedingsconsument’. Facebook is een populair sociale mediakanaal, met 74% van de Nederlanders die het platform dagelijks gebruiken. Sociale media marketing is een onmisbaar fenomeen …

QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

What you don’t know can’t hurt you: this seems to be the current approach for responding to disinformation by public regulators across the world. Nobody is able to say with any degree of certainty what is actually going on. This is in no small part because, at present, public regulators don’t have the …

Trust between providers and consumers in the sharing economy are crucial to complete transactions successfully. From a consumer's perspective, a provider's profile is an important source of information for judging trustworthiness, because it contains multiple trust cues. However, the effect of a provider's …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Introduction: The Netherlands has been known as one of the pioneers in the sharing economy. At the beginning of the 2010s, many local initiatives such as Peerby (borrow tools and other things from your neighbours), SnappCar (p2p car-sharing), and Thuisafgehaald (cook for your neighbours) launched that …

This article interrogates platform-specific bias in the contemporary algorithmic media landscape through a comparative study of the representation of pregnancy on the Web and social media. Online visual materials such as social media content related to pregnancy are not void of bias, nor are they very …

Dit document geeft middels ontwerprichtlijnen antwoord op de vraag; “Op wat voor manier kunnen ouders van het ToP programma digitaal ondersteund worden door zorgprofessionals om (thuis) zelfstandig (betrouwbare) informatie te vinden die helpt bij het begeleiden van de ontwikkeling van hun prematuur geboren …

Over many years we’ve been looking at the emergence of “organized networks” as an alternative concept that could counter the social media platform a priori of gathering (and then exploiting) “weak links.”[1] Organized networks invent new institutional forms whose dynamics, properties, and practices are …