The real estate market is a turbulent market where multiple trends and developments continuously affect real estate prices. Developments such as the COVID-19 pandemic and the growing E-Commerce market share caused an uncertainty in the high street real estate market. The average risk premium of Gross …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Looking at the trends in the four quarters of 2021, it is clear that (partial) lockdowns of sectors have been very bad news for business performance. Also not directly hit sectors like the care and service industry underperformed. The horeca, retail and cultural sectors were hit hardest by recurring …

In this report, the impact of COVID-19 on small physical retail stores in Utrecht is analysed, and what this impact means for the current and future outlook of high street real estate in city centre of Utrecht.

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Lezing voor studenten Ondernemerschap & Retail Management die gaan afstuderen

When it comes to shopping and spending time in the city, much of the traditional offering has made place for something new, usually more expensive: coffee bars like Starbucks with a wide range of cafés and lattes; bakery stores with a big choice of luxury croissants, sourdough, gluten free or spelt bread; …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …