Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Linguistadores ,headquartered in the Netherlands is a young start up company that started its business in February 2012. Via its web site customers can learn foreign languages. Instead of sitting in a classroom, users have the opportunity to learn languages online in their preferred environment and whenever …

Foreword : Education is the key to widen people’s opportunities in our globalizing world. The Hague, city of Justice and Peace, is rapidly improving its position in higher education. New universities and academies have established themselves in recent years. They broaden the offer of courses, degrees …

Due to the increasing competition non-profit sport organizations face from other sport providers (both for-profit and non-profit), they are encouraged to better satisfy their members’ expectations. New initiativesor innovations may need to be adopted by these organizations to attract and retain members. …

The Court Service Division's mission is to provide a modern and professional court service that supports accessible, fair, timely and effective justice services. A suitable mission to the fast-paced, diverse world the organizations of today must thrive in. This paper has taken the Kenora Court Services …

The purpose of this paper is to investigate how strategic vision of change is communicated by managers and how this affects the discourse behavior of service engineers. The case study describes the consequence of variations in professional discourse of managers and employees (mostly engineers) working …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

The goal for the coming years is to get insight in the guest experience in hotels. What is guest experience? How to measure guest experience? What is the relation between guest experience and guest loyalty? And finally, what tangible elements in the physical environment of hotels and the contact with …

This article describes the process of organizational change due to technological evolutions, suggesting that community-specific differences in discourse may have a considerable influence on its success. The questions for this study focus on: 1) how do we define a technically oriented employee who has …