Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Integrating professional research into higher education is supposed to intellectually benefit students. However, the literature suggests that students in different academic disciplines experience differing research opportunities. Previous studies have shown how junior students of natural sciences have …

A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ internship reports to explore what knowledge or skills and …

Poaching for ivory has led to massive population declines of African savannah elephants (Loxodonta africana). To prioritize anti-poaching efforts, elephant poaching hotspot maps were created. However, these might be biased because they are not corrected for the detection probability of elephant carcasses. …

Background Interprofessional education is promoted as a means of enhancing future collaborative practice in healthcare. We developed a learning activity in which undergraduate medical, nursing and allied healthcare students practice interprofessional collaboration during a student-led interprofessional …

First year undergraduate students at the Amsterdam University of Applied Sciences of two different departments, were asked to join self-reported surveys in two succeeding years. Along with background variables, effort and commitment, the surveys asked elements of engagement. The later was analysed with …

Students in higher professionals education are prepared for high level professional practice. To be able to fulfill their future roles, their educational programmes provide them interaction with professional knowledge, theoretical knowledge and professional practice. These types of interactions are presumed …

Background: Delirium is a geriatric syndrome that presents in 1 out of 5 hospitalized older patients. It is also common in the community, in hospices, and in nursing homes. Delirium prevalence varies according to clinical setting, with rates of under 5% in minor elective surgery but up to 80% in intensive …

Anyone who wants to understand the decisions businesses take and how these affect their shareholders needs to study [some level of] corporate finance. But most textbooks are too technical and too specialist for most people’s needs. This book is written for undergraduate students, especially in non-financial …