In human-controlled environments and in cultivated landscapes, the plants accommodate social, cultural and economic needs. This article will focus on the use of plants for agriculture, urban planning, forestry, environmental education and indoor decoration in The Netherlands. This exploration, based …

In human-controlled environments and in cultivated landscapes, the plants accommodate social, cultural and economic needs. This article will focus on the use of plants for agriculture, urban planning, forestry, environmental education and indoor decoration in The Netherlands. This exploration, based …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

This chapter presents a conversation with Henk Ovink, first Dutch special envoy for international water affairs. Ovink works with governments, knowledge institutions, organizations such as the World Bank and the UN, the global business community as well as the civil society representatives. 'Building' …

The world is on the verge of the fourth industrial revolution that will considerably influence society and human life. Today human being is surrounded by technological advancement and every day we face new sophisticated technological systems that affect our daily lives. The business environment is being …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

Curriculum development initiatives, especially those involving educational technologies, provide a rich learning space for university teachers. In-depth interviews with teaching staff (n = 11) were qualitatively analysed to gain insight into the variety of individual learning paths and to identify potential …

The Nature Spectacle: On Images, Money, and Conservation Capitalism by Jim Igoe is, as its Preface states, an ambitious book that seeks to make connections between diverse times and places. The preface also, in many ways, tells more about the background and intention of the book than its chapters do, …

This presentation presents the main results of a research which provides insight into the relevant international competencies companies need for their export activities. Thus this research study examines the international competencies within companies which enabled them to achieve higher export intensity. …