Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

As it becomes clear that climate change is not easily within the boundaries of the 1990's, society needs to be prepared and needs to anticipate future changes due to the uncertain changes in climate. So far, extensive research has been carried out on several issues including the coastal defence or shifting …

COS Zuid Holland Zuid's main mission is to broaden the basis for international cooperation. This means attracting new groups to get more involved in international cooperation. COS ZHZ already does very well in strengthening the existing basis for international cooperation, however reaching for new target …

Ever since the fall of communism Russia has been going through periods of transition. Gorbatchev brought 'glasnost' to the country. Yeltsin brought private ownership, immense freedom but pulled the country into a complete post-communist chaos. Putin restored the sense of order and stability and brought …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

Hoe kun je als journalist onbevooroordeeld naar de samenleving kijken? En hoe kun je vervolgens zo objectief mogelijk over die samenleving berichten? Geen enkel mens staat los van vooroordelen, dus ook een journalist niet. Hij beschikt dan ook over journalistieke vaardigheden om informatie op een evenwichtige …

In November 2006, SOMO published a report that criticised labour conditions in Nokia's factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime, have insecure employment contracts and work in unsafe factories, where no or inadequate protection …

At the 1st of January 2007 Ban Ki-moon was inaugurated as the new Secretary General of the United Nations. He had the reputation of being a modest and competent man. Critics call Ban Ki-moon the leader without a profile. In fact, if you ask anyone if he knows Ban Ki-moon, he will probably answer: Ban …

In The Guardian, Alan Rushbridger compared the future of newspapers to climate change. Five years ago, many climatologists were sceptical whether climate change was a real and serious issue. Today, most scientists agree that global warm ing is a fact of life. In the world of newspapers, at present, almost …