"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

GrandAlpes is a company founded by International Lodging Services, who is a tour operator specialised in chalets. GrandAlpes is responsible for the management in several chalets villages in France and Vallandry is their biggest chalet park with 50 chalets and a restaurant. About 500 people can stay in …

The developement of a "general theory" of relationship marketing must be considered as distant vision rather than as imminent reality.We now use the existing stock of knowledge to identify some largely unexplored,yet relevant, aspects of relationship marketing and call for these issues to be addressed …

This paper was written in order to come up with the solutions for the marketing strategies of the international department of the departments of Haute-Vienne and Creuse of The Banque Populaire Centre Atlantique. In the primary research, a major problem was defined and the central and sub-questions were …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

The environment of the(Dutch) building industry is increasingly turbulent. There are many cges for the building industry. Innovative tendering, better marketing, openness and transparency are examples of this. A strong reduction in failure costs (estimated at between 10 and 25% of the total costs) and …