In this dissertation paper, the environmental organisation Greenpeace has been analysed. Greenpeace is an independent environmental non-governmental organisation and only accepts money from individual financial supporters and foundation grants. There has been a focus on changing the way the organisation …

Om het onderwijs, de curricula, zo goed mogelijk af te stemmen op de benodigde internationale competenties is door middel van halfgestructureerde interviews en een online enquête onderzocht wat alumni van De Haagse Hogeschool en werkgevers in de regio voor ervaringen, wensen en behoeften hebben met betrekking …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

Cordaid, one of the biggest development organisations in the Netherlands, works on several topics to reduce poverty all over the world. One particular topic is Urban Matters that designs smart solutions for slums. Cordaid Urban Matters has given the assignment to conduct research regarding successful …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

In the nineties of the last century, a lot of (ICT) incubators started in the Netherlands, many private (GorillaPark, Ant Factory, Lost Boys and Newconomy), some public, such as Twinning. Most of them stopped early this century or gone bankrupt. From 2005 university incubators like YesDelft!, Erasmus …

Nowadays travelling and exploring new destinations has become vital part of the study abroad experience for many students. There are plenty of choices from different travel companies offering trips and events in preferred destinations for study abroad such as Spain. Consequently, the manner in which …

Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …