In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …

The design and realization of a healthy indoor environment is a challenge that is investigated from different perspectives at the unit Building Physics and Systems (BPS; Faculty of Architecture, Building and Planning) of Eindhoven University of Technology. Performance requirements (for instance, with …

Communication on Europe was never a priority in the Netherlands, until it became clear in 2005 that the Dutch people did not support the European Constitution. When on 12 June 2007 the Irish people voted against the Lisbon Treaty, the renewed constitutional treaty, one could speak of a consistency in …

The Afghan government is the subject of this contribution, which investigates how it has developed over time, what the efforts of recent years to build it up have resulted in, and – its actual objective– what it means for foreign militaries, such as the Dutch in Uruzgan at present, to have a weak …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

This paper examines the complex relationship between the Western Balkan region and the EU security policy. It examines the development of the European Security and Defence Policy (ESDP) in the context of the violent crises, which occurred in the southeastern European countries (SEE) around the decomposition …

Within the study ‘Musicians as Lifelong Learners: Discovery through Biography’, biographical research was used to examine key developments in the professional lives of musicians, focusing on the relationship between their life, educational and career span ant their learning styles. This resulted in a …

Enterprise 2.0, deconstructed firms, organisational ecosystems: all of these buzzwords are used to identify operating concepts behind today's companies. They are driven by the need to be agile, flexible, distributed, open, transparent, simple, on demand and with a short time to market. In order to be …

Human rights are considered to be very important throughout the world. Without the existence of or the respect for human rights, certain standards of living can not be guaranteed for individuals in our society and nor for specific communities or sub groups living in communities. The European Union (EU) …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …