Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

Designing meaningful audio for interactive applications such as video games or sonic user interfaces, presents designers with several challenges. One challenge is the fact that the perception of musical meaning involves cultural or learned aspects when it comes to tonality (Huron, 2006; Patel, 2008). …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

End of March 2014, the Dutch Judo Federation has organized the second edition of the National Budodag in sport center Papendal. This event is in the sign of the three sports where the Dutch Judo Federation as authority takes care of the organization of: judo, jiu-jitsu and aikido (budo). It is a special …

Muziek kan de kwaliteit van leven van mensen met dementie en de communicatie met mensen in hun directe omgeving bevorderen. Het aantal mensen met dementie neemt, zoals bekend, toe. Het werken met mensen met dementie kan daarom een waardevol nieuw werkveld zijn voor (toekomstige) musici. In samenwerking …

The present study attempts to explore the field of creative music workshops with the elderly. A growing amount of research has been carried out into running (creative) workshops, and besides we know a lot about the elderly and ageing. The aim of this research is to gather knowledge on the merging of …

Functional Magnetic Resonance Imaging (fMRI) was used to study the activation of cerebral motor networks during auditory perception of music in professional keyboard musicians (n=12). The activation paradigm implied that subjects listened to two-part polyphonic music, while either critically appraising …

Report on the current state of affairs on ethnomusicology in the Netherlands for international association ICTM

The main challenge of today’s musicians and music educators trained in our conservatoires and music academies is navigating in a rapidly changing cultural landscape. In short, these changes are helping to shape a very different workplace for musicians and music educators. Flexible portfolio careers are …

Dit essay werd uitgegeven ter gelegenheid van de installatie op 25 juni 2014 van Evert Bisschop Boele als lector ‘New Audiences’ van het lectoraat Lifelong Learning in Music, Kenniscentrum Kunst & Samenleving/Prins Claus Conservatorium, Hanzehogeschool Groningen.