An extensive inventory of 137 Dutch SMEs regarding the most important considerations regarding the use of emerging digital technologies shows that the selection process is difficult. En trepreneurs wonder which AI application suits them best and what the added (innovative) value is and how they can implement …

This paper presents the implementation Problem-Based Learning (PBL) design in entrepreneurship and innovation management education, with a focus on enhancing students' innovative behavior and entrepreneurial orientation through the usage of different digital tools. A survey was conducted among 118 students …

Regulations and Supports about Corporate Sustainability Strategies

In dit opiniestuk houden onderzoeker Nicolien Montessori en lector Marlies van Steenbergen een pleidooi om ethiek terug te brengen in de door marktwerking vastgelopen samenleving. Daarvoor zijn vaardigheden nodig: taal, rekenen, logica en moraliteit. Een hogeschool is in hun ogen een goede plek om de …

Critical discourse analysis (CDA) and participatory action research (PAR) reinforce each other as critical research approaches toward social transformation and social justice provided to humans, other species, and the ecosystem at large. Both disciplines are suitable to be embedded in a critical emancipatory …

To arrive at viable eHealth applications, it is important that future users are involved in research projects. In practice, however, it is difficult to involve potential users and keep them involved. In a multiple-case study, we investigate ten eHealth projects in which design researchers and healthcare …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

Human-centric AI from a marketing perspective, a paper

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …