Facebook marketing is becoming an increasingly important tool for companies to influence consumer decision-making. However, there is currently little empirical knowledge about the extent of influence of Facebook marketing on the decision-making process of consumers. This study contributes to these gaps …

With population aging and the expected shortage of formal and informal caregivers, emerging technologies for assistive living are on the rise. Focusing on the perspective of the prospective users of these technologies, this study investigates the perceived drivers and barriers that influence AAL adoption. …

PURPOSE: Premorbid conditions affect prognosis of acutely-ill aged patients. Several lines of evidence suggest geriatric syndromes need to be assessed but little is known on their relative effect on the 30-day survival after ICU admission. The primary aim of this study was to describe the prevalence …

Keynote given during the 5th International Conference on New Business Models on the topic of sustainable, inclusive and circular new business models. New business models have been widely touted for their promise of sustainability. However, conceptual approaches to new business models by and large fail …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

Designing wearable technology to make physical activity an integral and routine part of people’s everyday life is a challenge, requiring expertise from different disciplines. COMMONS, a research prototype, is a serious game designed to facilitate interdisciplinary collaboration early in the design process. …

Why a position statement on Assessment in Physical Education? The purpose of this AIESEP Position Statement on Assessment in Physical Education (PE) is fourfold: • To advocate internationally for the importance of assessment practices as central to providing meaningful, relevant and worthwhile physical …

Sport is associated with physical well-being and social well-being and it is crucial to understand that it is a right to have access and participate in sport. It’s a question about individual choice of a sporting activity across a continuum of segregated, integrated and inclusive approaches (Kuippis, …

Background: A description of the complexity of the process of self-management and the way stroke survivors give meaning to their process of self-management post-stroke is lacking. This study explores how stroke survivors managed their lives, gave meaning to their self-management post-stroke and how this …