Korean edition! Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest …

Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …

This is a study about how the International Paralympic Committee (IPC) can evaluate its corporate partnerships regarding the partners`level of satisfaction. The final paper includes a literature review combined with field research. Interviews were conducted among the IPC`s corporate partners as well …

This report looks at the SEIN Course on Clinical Epileptology. This is an annual two-week course, which has been running since 2010. It offers young doctors with an interest in epilepsy, from low- and middle-income countries, the opportunity to follow a short, but practical and compact training in clinical …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

Corporate Social Responsibility is an emerging term often used in the globalizing world. The concept CSR has many definitions. The general idea is that companies involved in CSR improve their activities on economic, social and environmental level. This theory is called the Triple Bottom Line. Thus, a …

Literature shows that ‘new ways of learning’ cause a shift in learning settings with a growing attention to facilitating autonomy, interaction and knowledge exploration anytime, anywhere. These trends show evident similarities with developments in office environments known for as ‘new ways of working’. …

Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary …

We examine the ways in which a hidden crisis can be exposed from a communication point of view. In which way can organisations create general awareness of a crisis and try to understand the dynamic nature of interactions? With the help of discourse analysis, we have examined the interactional achievements …

The concepts of Corporate Social Responsibility and Corporate Community Investment are not clearly defined in literature as of yet. However, considering the recent surge of attention these concepts have gotten, they have become points of interest for the general public, governments, commercial organisation, …