More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

This article describes a European project which was aimed at improving the situation of persons with psychiatric or learning disabilities with regard to social participation and citizenship. The project took place in three countries (Estonia, Hungary and the Netherlands) and four cities (Tallinn, Budapest, …

The purpose of this final paper was to create a communication strategy for the target group of biologists and toxicologists for a crowd source project of Enviu. Enviu is an organization that launches sustainable businesses in order to tackle a social or economic issue that exists in the Netherlands or …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

The prejudice and discrimination against Roma started upon arrival in the 11th century. They were seen as untrustworthy due to the nomadic lifestyle and different skin colour. Roma were forced to live as slaves during the 1500 which ended several centuries later in 1864. Although, legally they were …