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Duurzame kleding is belangrijk. Als je het consumenten vraagt vindt het merendeel dit. Maar om over te gaan tot een duurzame aankoop is meer nodig dan alleen goede wil. Klanten hebben hulp nodig om die keuze in de winkel te maken. Zij hebben behoefte aan informatie, die hun op een makkelijke en leuke …

Maar liefst 32 procent van de millennials volgt op sociale media persona’s waarvan ze weten dat ze niet echt zijn. Het gaat om virtuele influencers: niet-menselijke entiteiten die dankzij technologieën als 3D modeling en AI wel echt menselijk lijken en op sociale media actief zijn als influencers. Ze …

This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Review

Increasingly, Instagram is discussed as a site for misinformation, inau-thentic activities, and polarization, particularly in recent studies aboutelections, the COVID-19 pandemic and vaccines. In this study, we havefound a different platform. By looking at the content that receives themost interactions …

About Dutch Social Media Influencers doing inter-identity work

We have come to understand our world less and less, despite the countless one-liners (and slogans) that influencers and advertising people are constantly shooting at us via social media, among other things. We can no longer describe our world - it has simply become too complex for that. HBut marketing …

The recreational use of nitrous oxide (N2O; laughing gas) has largely expanded in recent years. Although incidental use of nitrous oxide hardly causes any health damage, problematic or heavy use of nitrous oxide can lead to serious adverse effects. Amsterdam care centres noticed that Moroccan–Dutch young …

From the onset of the Corona crisis, a specific policy challenge was identified in the Netherlands: How to motivate young people to adhere to the behavioral measures, such as physical distancing? Young people have an important role to play in stopping the virus from spreading, but they may be more difficult …