The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.

The following bachelor thesis report gives an answer to the main research question, “How could Dutchstar B.V reach their potential customers allowing them to expand the business in the Greater London?” together with the derived sub-questions “What are the characteristics of London´s market?”, “Who are …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Wakati is a Belgian company that aims to eliminate food loss in developing countries with its primary product the Wakati One. The Wakati One is an innovative technology that increases the shelf life of fruits and vegetables for smallholder farmers in developing countries by creating a micro-climate that …

Het plan geeft antwoord op de vraag; “Hoe kan SV Arcen ervoor zorgen dat het rendabel wordt om een verenigingsmanager aan te stellen?”

Deze scriptie is geschreven voor de Voedselbank Stad Groningen. De VBSG is een vrijwilligersorganisatie en is afhankelijk van donaties en vrijwilligers om de organisatie goed te kunnen runnen. Omdat de VBSG steeds meer gebruik ging maken van social media als verlengde van de marketing en communicatie …

De aanleiding van het onderzoek is dat CVJO Arnhem graag meer ondernemers naar het centrum wil trekken. Het probleem is dat CVJO Arnhem momenteel geen strategie/communicatiebeleid heeft om zich intern en extern in de markt te zetten. CVJO Arnhem is op zoek naar een strategisch plan met een heldere positionering …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …