This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

Dit rapport gaat over de doelgroepdifferentiatie in het roomservice concept. Er is onderzoek gedaan naar de wensen en behoeftes van de verschillende patiëntencategorieën van het Deventer Ziekenhuis. Het rapport geeft antwoord op de vraag hoe er gedifferentieerd kan worden om beter aan te sluiten op de …

Paper presented at EDINEB conference

Presentatie tijdens het e-mental health & healthy ageing symposium georganiseerd door de Hanzehogeschool waarin het nieuwe lectoraat Personalised Digital Health van de Hanzehogeschool gepresenteerd werd en de doelen die daarin nagestreefd worden.

Surgery is aimed at improving a patient's health. However, surgery is plagued with a risk of negative consequences, such as perioperative complications and prolonged hospitalization. Also, achieving preoperative levels of physical functionality may be delayed. Above all, the "waiting" period before the …

There is a growing number of eHealth interventions aiming at enhancing lifestyle to address obesity. However, the existing interventions do not take the emotional aspects of obesity into account. Forty percent of the overweight population is an emotional eater. Emotional eaters gain weight because of …

Obesity is a fast-growing societal threat, causing chronic conditions, physical and psychological health problems, as well as sickness absence and heavy healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on the common emotional …

posterpresentatie congres Health by Technology 2016.