While there has been an increase of research into career mobility and success separately in recent years, few have combined these dimensions and much less have done so for the global, seemingly dynamic hospitality industry. So, what are the effects of mobility on success for hospitality professionals …

This thesis project was carried out for Accres. In previous years, Accres conducted customer satisfaction surveys on an occasional basis. In the customer satisfaction surveys the main focus was on the hard side of the service quality. That is why Accres requested an additional research on the soft side …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

The purpose of this Young Professional Semester Portfolio is to create a collection of micro wedding packages for millennial couples in the Netherlands for Santé Weddings and Events – a wedding planning company in Amsterdam. The micro wedding packages will be a solution to the problem that the company …

This article draws on Robinson, McNeill and Maruna’s argument (2012) about the adaptability of community sanctions and measures, observed through four distinctive penal narratives, in order to shed light on the regional development of community service in Wroclaw, Poland. While the managerial adaptation …

The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Logistic Force is een grote uitzendorganisatie, actief in de sector transport & logistiek. Het doel voor Logistic Force is om in 2025 de best gewaardeerde werkgever te zijn voor uitzendkrachten door hen te boeien en (ver)binden. bij Logistic Force. Daarnaast wil Logistic Force bijdrage aan een gezonde …

Fugro verwerkt de gegevens van bepaalde bedrijfsprocesessen momenteel in een Microsoft Excel spreadsheet. Deze gegevens worden vervolgens handmatig ingevoerd in Fugro’s Customer Relationship Management (CRM) systeem binnen haar Enterprise Resource Planningssysteem (ERP) Avalon. Hierdoor worden deze …

More than 25!years after Moore’s first introduction of the public value concept in 995, the concept is now widely used, but its operationalization is still considered difficult. This paper presents the empirical results of a study analyzing the application of the public value concept in Higher Education …