Positioning Strategies for Animal-Friendly Products: A Social Dilemma Approach
Lenka van Riemsdijk (Onderzoeker); Paul T. M. Ingenbleek (Onderzoeker); Gerrita van der Veen (Lector); Hans C. M. van Trijp (Onderzoeker)
An analysis on the marketing communication of the Dutch Ministry of Defence to attract high-educated women to work as an officer
Marije van Wetten (Student); Nicolien A. Ariëns
Implementation of social media in business strategies in the retail sector in The Netherlands
Neal Voorsluijs (Student); Dan Diodjescu
Conceptualising influencer marketing
Bakker, Diederich (International Business)
Onderzoek naar de optimalisatie van de social media kanalen van Shake-on B.V.
Dario Kneefel (Student)
Online betrokkenheid van hotelpartners op Facebook
Anoniem (no name) (Student)
Now and wow! How temporal characteristics affect the word of mouth of topical advertising
Komala Mazerant (Onderzoeker); Lotte Willemsen (Lector)
Acquisition of more visitors to the website and social media of The French Chamber of Commerce in Amsterdam
Bianca Bijkerk-van Ommen (Docent); Celine Meijer (Student); Florian Carquillat (Begeleider)
Information needs of visitors at the Utrechtse Heuvelrug
Daniëlle van Eenennaam (Student); Margot Tempelman (Begeleider); Jorrit Bijl (Begeleider); Wendy Sieger-Kintzen (Begeleider)