Sabine Niederer is lector Visual Methodologies aan de Hogeschool van Amsterdam. Ze doet onderzoek naar de beeldtaal op social media-platforms, bijvoorbeeld door te vergelijken hoe die platforms op verschillende manieren urgente maatschappelijke thema’s zoals klimaatverandering in beeld brengen.

In the debate about smart cities, an alternative to a dominant top-down, tech-driven solutionist approach has arisen in examples of ‘civic hacking’. Hacking here refers to the playful, exploratory, collaborative and sometimes transgressive modes of operation found in various hacker cultures, this time …

Social media is a transformative digital technology, collapsing the “six degrees of separation” which have previously characterized many social networks, and breaking down many of the barriers to individuals communicating with each other. Some commentators suggest that this is having profound effects …

This online STS muhabbet, friendly but critically engaging conversation that took place between Yetiskin and Lovink will walk you through the stages of identifying the problems, threats, and possibilities that media technologies have brought to the table of not only users but also social science researchers …

Reputation has often been proposed as the central mechanism that creates trust in the sharing economy. However, some sharing platforms that focus primarily on social rather than economically driven exchanges have managed to facilitate exchanges between users without the use of a reputation system. This …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze derde blog van …

Social media and sharing economy platforms do not only disrupt industries. They also bypass democratic institutions. That’s not without risk, because the dominant Silicon Valley based online platforms are designed to create shareholder value, not to strengthen society or democracy. Which is unfortunate, …