As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Door de kredietcrisis die begon in 2008 liep ABN AMRO meer reputatieschade op dan andere grote banken in Nederland. ABN AMRO was zich voorafgaand aan dit onderzoek al bewust van haar reputatieschade en is ook al jaren bezig met het verbeteren van deze reputatie en het herstel van het vertrouwen. Het …

The Netherlands strives for an inclusive society. In order to achieve this, the United Nations Convention on Disability has been ratified. In this convention sport is explicitly named as a means towards inclusion. Still, it is not yet clear what the role of sport is in this. Extensive research has been …

Most interactive sports-oriented products that are commercially available focus on individual athletes. The ones that focus on team sports rarely go beyond performance monitoring. Therefore, in this case study we focus on team dynamics in secondary school sports teams. These teams typically have to deal …

For creating sports innovations we need tools to collect data on physical activity behaviour. Collecting data is time-consuming and expensive. Therefore, sharing data and using it to answer multiple research questions is desirable. Especially in larger multidisciplinary research projects, it is beneficial …

Attitudes of dental students regarding the provision of treatment tend to be dentist-centered; however, facilitating mixed student group formation could change such perceptions. The aim of this study was to investigate the perceived scope of practice of dental and dental hygiene students and whether …

Uneven workload distributions in teams can lead to suboptimal team performance. This paper therefore describes the design of a virtual assistant that supports workload harmonization in teams by measuring workload, informing team members about their own and other team members’ workload, and supporting …

Background In the Netherlands, there has been a strong increase in diversity among students in recent decades. Even though access for previously underrepresented groups based on economic status, ethnicity or culture has been realised to a certain extent, differences in student performance between groups …