Zocht je misschien: breed?
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Framework for Imbuing Sustainable ‘Green’ Impact Among Local SMEs
Sven Willemsen (Lid Lectoraat); Gerrita van der Veen (Lector)
Brand impact of gedragsverandering
A. Cox (Lid Lectoraat); Stephan van Veldhoven
Is it possible for Hunkemöller to enter the Suriname market?
Shiesma Parbhoe (Student); L.J. Harris (Begeleider)
A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
Social Media Empowerment (deel IV)
A. Cox (Lid Lectoraat)
Social Media Empowerment (III)
A. Cox (Lid Lectoraat)
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
P.J.M. Hanssen (Begeleider); Bart P. Vader (Student)
The MineBurner : entering the humanitarian demining market
Laura B. Slavov (Student); P.M. Koelemij (Begeleider)