This Research Justification will provide the reader with a better understanding of how Barrio Life can improve the internal processes within the purchase department. Having processes improved can help the company create a better workflow among employees and save time to eventually operate more efficiently. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

The aim of this bachelor thesis was the formulation of actionable recommendations that can easily be translated into METRO’s strategies going forward. Implementing these recommendations can assist in the protection of biodiversity worldwide. The results are based on current scientific …

This research project explores possible circular strategies for the sustainable denim-specialised brand Kings Of Indigo in the frame of the upcoming Extended Producer Responsibility (EPR) for textiles in the Netherlands. A look at notions within the industry, possible collaboration partners, and a case …

PURPOSE: The aim of this research is to link sustainability strategies with risk management. DESIGN/METHOD: 33 unique cases were used for the data analysis. Using the cases, the researchers built a database to operationalise the theoretical framework. This database contains data on general characteristics …

The user experience of our daily interactions is increasingly shaped with the aid of AI, mostly as the output of recommendation engines. However, it is less common to present users with possibilities to navigate or adapt such output. In this paper we argue that adding such algorithmic controls can be …

Presentation for students Marketing Management