Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …

Prostate cancer (PCA) has the highest prevalence for men in the western world. Besides general symptoms, these patients experience specific problems like erectyle dysfunction and urinary incontinence, which occur after treatment and may result in feelings of distress. PCA patients express a need for …

BACKGROUND: The employment of physician assistants (PAs) is a strategy to improve access to care. Since the new millennium, a handful of countries have turned to PAs as a means to bridge the growing gap between the supply and demand of medical services. However, little is known about this new workforce …

There is a paucity of recent, formal education research that listens directly to students’ views of learning with technologies. Much of the research that has been conducted has tended to focus on evaluating students’ current experiences within a specific course, or concerned with tangible issues such …

The research in this assignment focuses on Baloe Mode, a Groningen based fashion store, and on Plus size women. First, the current corporate identity of Baloe Mode is analysed by looking at their behaviour, symbolism and communication. This reveals the personality of the plus size fashion store and the …

Het motto van dit boek is: 'wie de klant niet begrijpt, mist de basis onder de marketing'. Om de consument te kunnen begrijpen is psychologisch inzicht in de consument nodig, maar moet ook rekening worden gehouden met de situatie waarin het gedrag plaatsvindt. Het uiteindelijke gedrag wordt immers ook …

Inaugurale rede van de lector