This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

Keune Haircosmetics Manufacturing B.V. is a Dutch company that specializes in professional hair cosmetics. The company is now active in more than 70 countries and is looking to further expand its market internationally. Although Mexico presents a significant opportunity for the company to expand because …

After the failure of the League of Nations after World War I, the Allied powers (the United Kingdom, the United States and the Soviet Union) came together to form a new international organization – the United Nations - that could save future generations from war and the atrocities experienced during …

Our paper investigates the inherent tensions between the local embeddedness of highly tacit knowledge and the global sourcing of ‘open’ knowledge or innovation. A single case study design enabled us to perform a thorough and detailed analysis of inter-firm collaboration and open innovation within the …

The Dutch Transmission System Operator (TSO) TenneT TSO B.V. is planning to build a 2 km to 4 km long 150 kV superconducting cable connection in the Dutch high voltage grid. Superconducting cable systems allow for connections with no external magnetic field which is beneficial due to society's concerns …

Objective. There are no Dutch language disease-specific questionnaires for patients with patellofemoral pain syndrome available that could help Dutch physiotherapists to assess and monitor these symptoms and functional limitations. The aim of this study was to translate the original disease-specific …

There are a plethora of drivers of change in energy systems until 2015. The role of social and political actors is likely to be more noticeable. In Europe, locally, high-impact ideas like green consumerism and limited acceptance of energy systems that result in trade-offs will be important. Nationally, …

Times change and we change with them. Our world is changing rapidly and radically. Education institutions need to prepare and support students in becoming knowledgeable, concerned and internationally competent world citizens. The Hague University of Applied Sciences (THUAS) has made World Citizenship …

The Hague University of Applied Sciences has high ambitions in the field of internationalisation. Two out of four priorities in the institutional policy touch this theme: global citizenship and internationalisation. In order to ensure that the curriculum of the new degree programme HBO ICT meets these …

World-wide, shortages of primary care physicians and an increased demand for services have provided the impetus for delivering team-based primary care. The diversity of the primary care workforce is increasing to include a wider range of health professionals such as nurse practitioners, registered nurses …